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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Inclusion and Diversity Training
Friday
, 
September 
27
 at 
7:00pm
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Inclusion and Diversity Training

Diversity training is an excellent professional training course designed to facilitate positive inter-group interaction amongst people of differing backgrounds and beliefs, to reduce discrimination and prejudice, and generally educate people who are fundamentally different from others about how to function together effectively in an organisation or team atmosphere. This type of training enables people to get to know each other better, and helps to build team unity by eliminating the barriers that might otherwise cause problems or create tension within a work place. Many companies now offer this type of training to all their employees as a way to promote harmonious work environments, along with increasing productivity and helping to close the gap between the sexes. The following are just some of the benefits of Diversity Training.

Creating a successful and sustainable working environment means that people can feel at home and get on with their work. It is vital that a company ensures its employees are able to feel comfortable and at ease in their working environment. The inclusion and diversity training course will help achieve this by teaching employees how to overcome any psychological barriers that might be present due to their cultural background, colour, gender, sexual orientation, age, or profession. This training could also help those who already have a diverse background integrate better into the work force, as they will become more aware of the need to learn and utilise different approaches to tackling problems. By doing so, an employer can ensure that his workforce is made up of a balanced and healthy mixture of people. It also promotes communication and respect within the workplace, as well as increased productivity.

Hiring managers often face a challenging task when it comes to selecting the right employees for their company. This often involves a significant amount of researching, as well as interviewing, potential candidates until finally determining which candidates would be best for the open position. These professionals must use an assortment of techniques and methods to assess each potential candidate, including conducting personal interviews, reviewing their academic and professional credentials, asking questions related to their potential role, and even going out into the field to see them in action. With so many roles to fill, hiring managers have a difficult time simply choosing from a pool of candidates, and what's more difficult is making sure that these individuals are the best.

One of the most effective ways to increase staff awareness and build greater diversity in the workplace is through Inclusion and Diversity Training. An Inclusion and Diversity Training course is designed specifically to help employees overcome any psychological barriers that may be present due to their race, culture, gender, age, or career choice. The curriculum does not just offer the training necessary to conduct effective interviews and assessments. Instead, it teaches employees how to manage their own unconscious biases, as well as learning how to overcome them.

During an Inclusion and Diversity Training course, participants will be introduced to a variety of case studies that address issues specific to the workplace. The case studies will demonstrate how specific techniques can be utilized to create a more diverse, inclusive, and welcoming work environment. Aftercare training is also offered, where staff members are given the opportunity to reintegrate with their co-workers following the program. This type of follow-up training makes it easy for employees to incorporate their newly-learned techniques into their daily routine. An inclusion and diversity training course can prove extremely beneficial to a company seeking to improve its employment climate.

There are numerous positive benefits of conducting an Inclusion and Diversity Training course, including increased productivity, increased morale, and increased professional advancement. Employees who have undergone such training courses have shown to feel comfortable addressing issues of cultural diversity with their peers or management, rather than feel intimidated by it. They also learn how to effectively negotiate certain conflicts, such as those related to sexual harassment. Furthermore, employees who have undergone such training have demonstrated an increased ability to think critically, make informed decisions, exhibit initiative, show creativity, and problem solve.

According to Grove, a comprehensive, three-day Inclusion and Diversity Training course equips participants with the knowledge and skills to build cohesive, multicultural, balanced work teams. It is designed to provide guidance on building a diversified, tolerant, and open work environment. While the majority of businesses do not have an official policy on providing training regarding diversity and cultural differences, Grove has developed tools that allow anyone who wishes to participate in the program to achieve this goal. For companies who do not yet have a formal policy, there are several online providers who offer tutorial-style training for a fee, which allows participants to receive customized, tailor-made instructions tailored to their specific needs.

To further facilitate a successful workforce participation, many companies also encourage participation by offering a formal diversity and inclusion training at the company level. Some companies also provide additional services to improve workplace diversity and integration, such as cultural competence training, technical competence training, sensitivity training, and problem solving, as well as employee recognition programs. Several businesses also hold a corporate diversity and inclusion certificate program, which consist of an annual or semi-annual gathering that brings together management and staff from across the organization to discuss current issues and opportunities related to workplace diversity. By adopting an inclusive approach to diversity and inclusion training, companies can cultivate a more welcoming environment for all employees, which can lead to increased productivity and improved morale.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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